Event: Saturday 13 March 2021​

Femdala was appointed by Brimbank City Council to roll out an activation program which included a number of events in the St Albans Town Centre after Melbourne’s COVID lockdowns in 2020. The objective of the activation program was to welcome the local community back into the Town Centre by delivering events in a COVID safe environment.

Together we identified performers that would roam the Town Centre and create a vibrant atmosphere. Identifying appropriate performances varied based on a number of factors including the time of the day and the desired target market. 

This Saturday night activation included superheroes wandering between the local restaurants, entertaining those that were dining. You were able to have dinner and a show!